brightMINDS

• 06-03-2009 The Upside of Down - Companies that Beat Recession

  There are winners and losers in any downturn and there is already talk of how debt collection agencies, voice over internet protocol (VOIP) providers and on-line porn/MMO's/virtual worlds are enjoying an upturn in fortunes as the service culture shifts to adapt to the times.

• 23-07-2008 Time to embrace mobile advertising

  After a number of false starts mobile is shaping up as an exciting medium for advertising. Simon Andrews, Mindshare's Digital Chief Strategy Officer, looks at why brands should embrace this new medium and how they can start to learn what works and what doesn't.

• 15-10-2007 Your guide to profit- Insights through Analytics

  Data, to many organisations, is a blessing and a curse creating both the opportunity for more effective business practices and the headache of how to collect, organise and drive action from it.

• 10-08-2007 The Future of Branded Content

  Technological advancements in communications have changed the landscape of the industry. Peter Tortorici looks at how brands must evolve their messages to create branded entertainment to stimulate and engage the latest generation of consumers.

• 10-08-2007 The future of strategic thinking in marketing communications

  All businesses need strategies to help with decision making. But in this fast-paced world strategic thinking has to adapt to keep advertisers ahead of the game. Marco Rimini assesses which types of strategies are best placed to guide brands in this new media world and gives pointers so companies can ensure they are on the right track.

• 10-08-2007 Nightlife in the Sunshine sector

  Globalisation means increasing numbers of Indians are working late into the night to serve the developed economies. Many of them are extremely attractive for advertisers: young and educated, with large disposable incomes. Yet their unusual lifestyles make them diffi cult to reach. Manish Aggarwal explains how advertisers can learn from the challenge that night workers have posed Indian marketers.

• 10-08-2007 How To Spend a thousand dollars in Asia

  Assembling and analysing the most relevant data swiftly and effectively can be a daunting task for marketers, especially when planning campaigns that straddle a range of traditional and emerging communications channels, as well as markets. James Chadwick introduces a fresh approach that has harnessed the power of a global organisation to draw up comparisons of channels across various Asian markets based on the simple question: What can I buy for US$1,000?